Everything You Need To Know About Infographic
Many questions about infographics may come to mind because it is an unavoidable term that many people only know about specialists. So in this article, we'll talk about infographics and take an overview of them. We'll also talk about its importance, its uses and the best sites that provide ready-made infographic templates that you can take advantage of. All you have to do is scroll down to start reading the article.
What Is An Infographic?
Infographic is a form of visual communication that helps simplify information, has an attractive visual impact and is highly interactive by people and is frequently used in marketing processes and different networking sites, as it helps you convert complex information and data into visual images to connect key points easier and more effectively.
The most important thing that distinguishes Infographic from other traditional annotations is the attractive element, it is necessary to add some distinctive designs, colours, phrases and styles to attract the attention of the reader or customer. Although the attraction is one of the cornerstones of an Infographic, it must be accompanied by a clear, accurate and realistic explanation of the goal, it makes no sense of an attractive infographic but does not adequately explain or state the features or mechanism of using the product.
What Are The Uses Of Infographics?
Some studies indicate that about 90% of buyers prefer visual content rather than written and traditional content, which is exactly what makes Infographic widely used in different circles and by diverse groups of people, where use is usually more popular than before:
- Marketers.
- News sites.
- Pages that provide medical advice online.
- Employees and managers of companies who rely on data.
- All members of the educational process are teachers and students.
- Managers and bloggers on social media, because graphics are easy to share on social media and websites with just one click, and it's easy for the eye to translate information and know its purpose faster.
Infographic designers are also used by people who have a lot of information and statistics and want to communicate it to others and simplify it in the easiest possible way and in an attractive way by creating graphics.
The Importance Of Infographic
What is the purpose of using infographics in design? What advantages can you gain from investing in this unique method of displaying information in your business?
In fact, it doesn't need to be thought about, marketing is the basis for business success, and any marketing strategy has had two main factors: the media factor and the attraction.
The media factor is about telling the customer about the information and technical details about the product, the attraction is what drives the customer to complete reading or following your ads, an infographic is an important attraction, as its importance is:
1. A Great Way To Review Visual Stories
For example, you can review a particular problem facing the customer in the form of a story, and put your product in this short story as a hero who simply solves the customer's problem.
2. Promoting Your Brand Or Online Store
The images, colours and designs you offer customers through infographics of your products will be a visual identity in the customer's mind that is difficult to forget.
3. The Great Gravity Of The Visual Elements
Customers generally love interactive materials especially short images and graphs, all of which are essential elements of Infographic.
4. Facilitate, Simplify And Enhance The Memory Of Information
Image memory is better than text memory. According to several studies, 90% of the information our brain processes daily is classified as visual information, and the speed at which visual details (images) are processed in the brain is 60,000 times faster than text details.
5. Provide An Overview Of a Particular Topic
Infographic is used primarily to detail complex aspects of the subject and divide them into simpler elements that are displayed in the form of images and symbols within Infographic.
In addition to using infographics to summarize articles and long studies and compare several options available to the customer or reader on a particular topic.
6. Employing Infographic To Raise Awareness About Something
You can use Infographic to educate people about a new issue or an important event. International organizations use it frequently in this area.
For example, health and preventive brochures published by who during the 2019 outbreak of the emerging corona epidemic
Types Of Infographic And Uses Of Each Type
Infographics are characterized by a variety of forms, types and methods of presentation to customers and users, of course, you should not employ all forms of Infographic in your project, but you have to choose one or two types suitable for you, and focus your investment of time, money and human resources on these two types. Types of Infographic include:
1. Statistical Infographic
If you want to view one of your product or business statistics visually while providing practical data for your company's success and supporting customer confidence in those statistics by visually viewing them, the statistical infographic is your best choice.
Statistical Infographic focuses on figures that reflect the quality of your product and its success in the labour market, and the designs, images and charts that you can combine with those numbers in a distinctive style within the infographic, helping you turn boring numbers for customers into a beautiful and striking visual material that enhances their confidence in your brand.
2. Informational Infographic
This type of Informational Infographic depends on confirming a particular concept or idea, which is the preferred type if you want to explain or simplify a new concept adopted in your company's products or services and highlight the general meaning of it, and how this new concept contributes to solving the customer's problems and meeting his requests.
Informational Infographic is usually divided into several sections within the same brochure, each section with a title or a broad line about a particular concept or idea of your product. Numbering each address would be a good step to make it easier for your customers to browse Infographic.
Including an infographic primary address with a number would be a great idea to attract customer attention. For example, you say, "5 benefits that the premium product (X) offers you," and then allocate 5 sections per benefit. It's also good to change the font or colour format, switch shapes, fonts, etc. to keep customers' attention and push them to read Infographic details to the end.
It should be noted that this type of infographic may also be used in the educational community by teachers or students to clarify particular information or as a teaching method that adopts images and drawings as a way of communicating information.
3. Process Infographic
This type specializes in explaining the steps or stages of using a product or service to solve a particular problem, and you can invest it in simplifying the stages of manufacturing your product for customers, to gain customer confidence by emphasizing the quality and mastery of manufacturing stages.
By infographic processes, you can explain how your product is used in specific steps, you can place an image or shape at every step that explains how it works. You can also draw the customer's attention by changing the design and colours of fonts at each stage.
The sequence of steps can be vertical or horizontal, preferably attaching arrows after each step in which the reader points to the next step.
Advice
If the number of steps is too many, in this case, you can make the sequence of steps zigzag in the form of an S. In this way, you will invest the empty spaces intelligently, without having to minimize the lines and shapes.
4. Comparison Infographic
One of the hardest decisions customers usually face is to choose from a similar range of products or services. So if you want to make a comparison that reviews the features of your products from other traditional products, or if you offer a variety of similar products and want to explain the basic differences between them to the customer for the easy choice, the solution is infographic comparisons.
This type is a form of interactive Infographic, prompting the customer or reader to interact with the details of the comparison and conduct a round of thinking to assess the pros and cons of each party and then come up with a quick result of the best options offered within the infographic.
The common design for this type of Infographic is by dividing the frame into two parts, either vertically or horizontally, each divided with a type of product or service. It's useful to customize each option in a different colour to show the difference between them.
If you want to attract the customer to choose your product or service, on the other product you compare to, then you can customize your product section in an eye-catching colour (usually light colours) such as purple. You can also divide infographics into several sections if you want to compare more than two types of products or services.
5. List Infographics
If you plan to share a list of new products or services or a list of examples of practical uses of one of your products or services, why not employ infographic listings for this?!
List infographic is characterized by its direct content, meaning that the customer or reader does not need to compare or understand previous items or steps within the same Infographic, each census within the list is stand-alone. This type is similar to traditional menus but employs attractive designs, such as striking lines and distinctive colours, as well as replacing the census or numbering with symbols or icons that reflect the census.
For example, you might design an infographic that reviews the list of functions offered by your company's kitchen mixer, then you can put the features of that blender and put a symbol indicating the speed of rotation — perhaps a spiral symbol, for example — in the census that indicates the high rotation speed of the mixer, and so on...
Infographic Websites To Help You Design
You don't need to be a graphic designer so you can set up an infographic for your products and services, as there are currently many software and websites specializing in Infographic design, most of which are free of charge and you don't need to pay any start-up fees.
Here's a list of four unique infographic sites you can use to design and set up unique infographics that serve your needs:
1. Adobe Illustrator program
It is one of the most important design programs of the modern era, as using this app you can design any form that can come to mind and most of the global infocrafx is designed in this program.
One of the sites I use personally when searching for infographics provides a good range of templates and Infographic models, so you can use it as a ready-made infographic. In addition, it provides icons and graphics that help you design professional infographics, and supports Arabic so that you can design an Arabic infographic.
which was formerly known as Crello. This site also offers several ready-to-use infographic templates, as well as other designs you can take advantage of.
These sites provide PowerPoint infographic templates, where you can upload them to your computer and edit them to suit your needs.
Important Tips For Unique Infographic Design
Infographics differ from other designs and visual means used to display information. So, before you start designing your infographic, here are some important tips that will help you set up a successful infographic:
1. Avoid news narration
Infographic is not a newspaper article, so it is preferable not to use news terms such as "declare this party", "describe the other party" or "count the number of dead and wounded". Always be sure to shorten and write only keywords and important information.
2. Ask twice and answer once
Many believe that the text of Infographic is to provide answers to incomprehensible issues, which is wrong. You don't always have to answer questions, they may be used to get the reader to think and get interested.
Therefore, we recommend that you use questions in a suspenseful style. Just answer important questions about the product or service you provide and explain them in Infographic.
3. Take advantage of the element of surprise and shock
This is the perfect way to attract the attention of your audience. By providing shocking information that provokes them and amazes them, and therefore urges them to continue reading.
Be sure to include the surprise item in your Infographic, which may be in the form of any of the following:
- Shocking figures and statistics.
- Facts and information that many do not know, and contrary to prevailing expectations and beliefs.
- Comparisons and paradoxes between two things (they may be between two producers far apart but there is a strange link that brings them together).
4. Don't make yourself a lecturer at a seminar
Remember, this is an infographic, not a textbook, so avoid intense information, and don't use it the way it is, it's often alienated.
Instead, he adopted simplicity, abbreviation, and wording of speech close to the reader.
5. Use multiple sources to write Infographic content
Don't support a single source when searching. Collect multiple sources, compare them, and then equip your Infographic content based on the healthiest and most reliable sources.
6. Stick to simplicity in design
The purpose of the infographic is to communicate the information to the target clearly. So using a lot of colours, or adding too many unrelated elements, may distract the reader and prevent it from reaching the message. This makes the infographic in this case useless. Use simple designs in appropriate colours that don't distract, make sure text is consistent and show important information in a different colour and size.
Thus, Infographic is not just a design that includes words and images on a particular topic. It's much more than that, it's a tool that is systematically prepared and prepared to deliver a particular marketing or explanatory message to a pre-considered target group.
Have you ever used infographics in your work or study? Do you find it useful in marketing and communicating information? Share your opinion with comments, and feel free to see other articles.
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