How does social media manipulate your mind?
Introduction
Noam Chomsky, a distinguished American philosopher, political activist, and emeritus professor of linguistics at MIT, compiled a list of the ten most effective and effective strategies used by "masters of the world" to establish a policy of manipulating people through the media.
“In a totalitarian state, it doesn’t matter what people think, since the government can control people by force using a bludgeon. But when you can’t control people by force, you have to control what people think, and the standard way to do this is via propaganda.” -Noam Chomsky-
Although the term "media manipulation" is not well known, we owe Noam Chomsky a valuable contribution. In 2002, the author developed a list of 10 strategies for media manipulation used by political and economic forces to control the public. Despite 15 years, his list remains a very strong and valid argument to consider.
The list is an arrangement of methods of collective manipulation. The purpose of these strategies, according to the author, is to create obedient and subservient individuals. In addition, he says the media uses it to support capitalism, inequality, and new capitalism.
The strategies are well developed and work well even in countries with the best educational systems, succumb to the power and terror of that media mafia. Many things are reported in the news, but little is explained and interpreted.
The journalistic orientation to balance conflicting stories and perspectives leads to a tendency to "build stories about the confrontation between parties and adversaries" and issues such as garbage and sludge only get simple coverage, despite their importance, or when there is disagreement over the location of the landfill or incinerator, and the coverage then occurs "the anger and pain of affected citizens, or conflicting claims from corporate spokesmen, government regulators and environmental activists." instead of focusing on issues and their artistic background.
The function of the media is not limited to the media but is used to mislead and divert the attention of public opinion from important issues and changes decided by political and economic elites, through the technique of overflowing or constant flooding of distractions and insignificant information.
Journalists with access to high-level government and institutional sources must keep them by their side by not reporting anything harmful to them or their organizations.
Otherwise, they risk losing them as sources of information. In return for this loyalty, these sources sometimes give them good stories, leaks, and access to private interviews. informal information, or leaks, gives the impression of real journalism, but it is often a strategic maneuver by those with status or authority. It is a bitter irony of the source press ... That respected journalists are precisely the most serviced. Because by making themselves useful to the window, they get free access to the "best"
10 Strategies for manipulating minds
1- The distraction strategy
It is an essential element for achieving control over society by diverting the attention of public opinion from important issues and changes decided by political and economic elites while flooding people with a constant barrage of entertainment in exchange for the scarcity and scarcity of information. It is also a necessary strategy to prevent the public from accessing basic knowledge in the fields of science, economics, psychology, neuroscience, and automated control. "Keep public opinion's attention away from real social problems, make it fascinated by issues of no real importance. Keep the public busy, busy, busy, have no time to think, and have to go back to the farm with other animals.
2- The strategy of inventing crises and problems and finding solutions
This method is called "inventing the problem/interacting with the problem/finding the solution". It begins by creating a problem and creating a "situation" designed to extract some reactions from the public so that the public rushes to ask for a solution that satisfies them. For example, allowing violence to spread in urban areas or organizing bloody attacks so that public security laws are required even at the expense of freedom or resorting to creating an economic crisis from which exit is conditional on accepting minimum social rights and dismantling public services, and these pre-programmed solutions are presented and accepted as a necessary evil.
3- Scale-up strategy
This strategy ensures that the unacceptable is accepted and is sufficient to be implemented gradually over 10 years. In this way, economic and social conditions have imposed a radical transformation such as new liberalism and the accompanying increase in huge unemployment rates, fragility, and flexibility. Many changes drive a massive popular revolution if implemented immediately and suddenly, so it is passed gradually and in stages so that the citizen adapts to economic, social, and political changes.
4- Postponement strategy
Another way to pass a resolution that is not popularly accepted is to present it as a "painful but necessary decision" and to seek the public approval to implement it in the future. That's because people think it's always easier to accept doing.
by sacrificing in the future instead of sacrificing the present. Since the effort to get over it will not be immediate and since the public still tends to naively believe that "everything will be better tomorrow" he can avoid the sacrifice required. In the end, time will allow the public to get used to the idea of change and then accept it voluntarily when the time comes.
5- Addressing the public as minor children or under the age of puberty
Most ads for the general public follow a begging speech, arguments, personalities, and a special edict that often suggests that the viewer is a child of infancy or has a mental disability or misunderstanding. When the aim is to mislead the viewer, childish language is adopted in the media discourse. Why? Because "if you address a 12-year-old person you suggest to him that he is (a little bit of understanding and knowledge) and there is a possibility that his answer or spontaneous reaction as a 12-year-old person."
6- Addressing emotion rather than reason
Going to address emotions is the classic method of overcoming rational analysis, and therefore the queen of criticism is killed and paralyzed by the public. In addition, the use of an emotional record opens the door to the unconscious, disrupts the queen of thought, and provokes desires, fears, and emotions.
7- Drowning the public in ignorance and stupidity
The public must remain unable to understand the techniques and methods used to control and enslave it. Thus, "the quality of education available to lower levels of education must be superficial to maintain the gap between the elite and the public and keep the causes of the gap unknown at the lower levels.
8- Encouraging the public to appreciate mediocrity
Encourage the public to look favorably on being stupid, vulgar, uneducated, and intimidated by knowledge.
9- Transforming feelings of rebellion into feelings of guilt
Everyone in society is led to believe that he is solely responsible for his unhappiness, due to his limited intelligence, acumen, and poor ability or efforts. Thus, instead of revolting against the economic system, the individual degrades himself, degrades her, surrenders to reality, and plunges himself into guilt, creating a depression that negatively affects his daily activity. Therefore, the revolution will not be achieved without activity or effectiveness.
10- People know more than people know themselves
Over the past 50 years, rapid advances in science have resulted in a widening gap between public knowledge and those owned and used by ruling elites. With the development of neuroscience, biology, and applied psychology, the "world order" has reached advanced knowledge of humans, both organically and psychologically.
The World Order has been able to know people more than people know themselves. This means that in most cases the "world order" controls and controls people more than they control themselves.
Conclusion
The term "brain manipulation" may be familiar to you, in the context of bilateral relations between people. But this purposeful method of controlling others can also be influential, if practiced with a group of people, not individually, as some experts describe it, as "structurally manipulating minds".
Did you ever come across someone who told you something that led you to question the power of your memory? And did you be convinced of that, after learning that he was doing it, to "manipulate" you no more?
However, over the past few years, the use of the term "brain manipulation" has increased significantly to refer to this phenomenon. Although the term entered dictionaries more than half a century ago, the rapid increase in its use began towards 2013 and has not slowed down since then.
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